Why Advertisers Choose IW
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2008 Rate Card:

Four Color* Rate Info:

	1x	3x	6x	9x	12x
Full page	5100	4400	4300	4150	4000
2/3 page	4100	3400	3300	3200	3100
1/2 page	3200	2900	2800	2700	2550
1/3 page	2500	2300	2200	2100	1950
1/6 page	1900	1700	1600	1500	1400
2-page spread	9400	7900	7650	7250	7050
Profile	4-page: by quote 8-page: by quote

*Four-color process only. No PMS or match colors. Rates based on supplied artwork that meets our production specifications. Add 5% to earned frequency rate for bleed ads.

Black & White Rate* Info:

	1x	3x	6x	9x	12x
Full page	3950	3450	3300	3200	3100
2/3 page	2900	2600	2500	2400	2250
1/2 page	2300	2100	1950	1900	1800
1/3 page	1800	1500	1350	1300	1250
1/6 page	1150	950	850	750	700
2-page spread	7900	6700	6400	6100	5700

*Rates based on supplied artwork according to our production specifications. Add $250 for each additional color (cyan, magenta, or yellow only).

2008 Closing Dates:

JANUARY 2008 Ad Closing: 11-30-07 Artwork Due: 12-10-07 FEBRUARY 2008 Ad Closing: 12-28-07 Artwork Due: 1-08-08 MARCH 2008 Ad Closing: 2-01-08 Artwork Due: 2-05-08 APRIL 2008 Ad Closing: 3-03-08 Artwork Due: 3-12-08

MAY 2008 Ad Closing: 3-31-08 Artwork Due: 4-09-08 JUNE 2008 Ad Closing: 4-28-08 Artwork Due: 5-13-08 JULY 2008 Ad Closing: 6-02-08 Artwork Due: 6-11-08 AUGUST 2008 Ad Closing: 6-30-08 Artwork Due: 7-09-08

SEPTEMBER 2008 Ad Closing: 8-01-08 Artwork Due: 8-13-08 OCTOBER 2008 Ad Closing: 8-29-08 Artwork Due: 9-10-08 NOVEMBER 2008 Ad Closing: 9-29-08 Artwork Due: 10-08-08 DECEMBER 2008 Ad Closing: 10-31-08 Artwork Due: 11-11-08

Circulation Base:

61,932 — ABC Period Ending Dec. 2006

Special Positions:

Compliance with requests guaranteed only with position premium and subject to space availability and content approval. All special position premium charges are non-commissionable.

Outside Back Cover	Four-color earned frequency rate plus 20%
Inside Covers	Four-color earned frequency rate plus 15%
Premium Rotational Campaign	Four-color monthly frequency rate plus 15%
Guaranteed Placement	Earned frequency rate plus 10%*

*Guaranteed placement only available on 1/3 size ads and larger.

Special Advertising Options:

Pricing for inserts, tip-ons, blow-ins and gatefolds available upon request.

Ad Design & Production:

Production charges will be assessed for advertising that is not camera-ready.

• 15% of advertising rate for complete design.

• 10% of advertising rate for the following:

• Changes made to existing ads which were produced by Weiss Communications or supplied by advertiser electronically.

• Reduce or enlarge supplied art to comply with Indianapolis Woman's size dimensions.

• All other alterations or corrections will be quoted on an individual basis.

Mechanical Requirements:

Indianapolis Woman is web offset printed, four-color process, perfect bound. Our pre-press is done in-house, and we are utilizing computer-to-plate versus conventional film. All advertisements must be submitted digitally. Computer-To-Plate or CTP is an electronic pre-press process that images text and graphics directly to a printing plate - without the use of film. The result is the elimination of an entire generation in the pre-press process, meaning better quality.

Disk or CD Requirements

• Mac platform disks and files ONLY.

• We accept: Zip 100 disks or CD-R’s. Please include a laser or color proof with electronic file.

File Requirements

• Applications: QuarkXpress, Adobe Illustrator and Photoshop ONLY. Pagemaker and Indesign files cannot be accepted.

• File types accepted are: Quark Xpress, TIFF, EPS, PDF, Illustrator and JPEG.

• JPEG is not recommended due to quality and resolution issues but is acceptable.

• Must include all fonts (printer and screen fonts) and graphics used in file.

• Resolution must be 300 dpi for all halftone images. (1100 dpi for bitmapped images)

• All colors must be converted to CMYK. Pantone and spot colors cannot be accepted.

FTP File Submission

Go to: http://www.indianapoliswoman.com/adupload
Username: advertiser
Password: iwupload

Using Fetch or similar FTP Program:

Host: 68.77.85.82
Initial directory: adupload
User ID: advertiser
Password: iwupload

E-mail Requirements

E-mail files to: art@indianapoliswoman.com — ATTN: IW

• PDF, TIFF, EPS or Quark files using StuffIt to compress files (must include all fonts and graphics).

• A printed proof should accompany all e-mailed ads. It can be submitted either by mail or fax.

Indianapolis Woman is not responsible for additional output charges on electronic files that are incorrectly assembled. Art submitted on disk will run "as is." There will be no matchprint proof shown to client for approval and no color correction on scans or any other areas of artwork.

Billing

Payment due upon receipt of invoice. Bills unpaid beyond 30 days are subject to a service charge of 1.5% per month. Pre-payment or credit application required on all new accounts.

Errors

Claims for adjustment must be made within 15 days of publication. The publisher's liability for any error shall not exceed the cost of the space occupied by the ad.

Acceptability

Indianapolis Woman magazine reserves the sole right to reject any advertising deemed unacceptable.

Contracts

Contracts must be completed within 12 months from the date of first insertion. Rates subject to change with 30 day notice. Short rate policy: If an advertiser cancels an existing contract, they will be re-billed at the applicable rate plus 5%.

Size Information:

Size	Width	x	Height
Spread trim size	16.75"	x	10.875"
Full page (trim size)	8.375"	x	10.875"
Full page bleed	8.625"	x	11.125"
Live Area not to exceed	7.875"	x	10.375"
Full page (no bleed)	7.375"	x	9.875"
2/3 page vertical	4.75"	x	9.75"
1/2 page horizontal	7.25"	x	4.75"
1/2 page vertical	4.75"	x	7.375"
1/3 page vertical	2.25"	x	9.75"
1/3 page square	4.75"	x	4.75"
1/6 page vertical	2.25"	x	4.75"
1/6 page horizontal	4.75"	x	2.25"

Allow at least 1/8" bleed outside the trim on all sides for all full-page bleed ads.
Allow 1/2" blank border inside the trim around all full-page ads that are non bleed.
Add 5% to earned frequency rate for bleed ads.

Please call if you don't understand bleed and/or live area.
(317) 585-5858.

Ship materials to:

Indianapolis Woman
Attn: Production Manager
6610 North Shadeland, Suite 100
Indianapolis, Indiana 46220-4393