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Small Box Consulting

Dear Indianapolis Woman reader,

Though it was decades in the making, it's been only about one generation since the Internet became accessible for widespread use by the public. Since then, the global information infrastructure known as the World Wide Web has changed the way we work and play, learn and educate, shop and sell.

The telegraph, telephone and broadcasting technologies revolutionized the way we share information, and each became enormous industries in their own right. But with the ingenuity and partnerships of the government, industry and academia, the Internet took the capabilities of these technologies further, often fusing them to expand their impact even more.

It seems with each new day, we are able to overcome diverse challenges of maximizing the use of the Internet. But as we overcome those challenges, we also add to the ever-expanding array of Web devices and to a burgeoning lexicon.

As a Web development partner, we at SmallBox harness the diverse capabilities of the Web to bring maximum utility to businesses. We firmly believe no business can thrive in modern society without sharing its mission, products and services, and philosophy through a Web site. We know through thoughtful site design, search engine optimization and strategic Internet marketing nearly any idea can become a profitable business for its owners and a resource for consumers.

Of course, nothing can replace great content, design and functionality to produce outstanding results. Keeping a Web site current makes it attractive to other sites looking for links, but only about 25 percent of them have a content management system. Effective content management systems can make updating as easy as sending an e-mail.

The Internet has provided opportunities for educating, communicating and collaborating that are limited only by the imaginations of its users. We are proud to present an opportunity through this "Women and the Web" special focus to enhance your ability to maximize the efficiency with which you use the Internet personally and professionally.

I invite you to learn more at www.smallboxweb.com.

Sincerely,

Jeb Banner

Owner & CEO

SmallBox Consulting

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Article appears as published in the Indianapolis Woman 2008 issue.